£149 a product. The whole set.
One product comes back as one editorial set of six photos, and you choose what they are: a hero, a feature, a detail, a social crop, a story, a banner, whatever that piece actually needs. £149 buys all six. Everything below is just how many, and how often.
One product
One product becomes a full set of six photos, and you choose the six: a hero, a feature, a detail, a social crop, a story, a banner. Take more product-page angles and fewer story crops if that is what the piece needs. £149 is the whole set, not one frame.
The calibration week
A calibration week is 5 products for £745, commissioned once, ever. First frames within 2 days, your notes turned within a day, finished inside the week. Every set after holds the standard it sets.
It is also the first week of a retainer, included in the first month rather than charged on top. Bought on its own first, it comes off your first retainer month in full.
On retainer
On retainer it is £1,490 a month, from 10 products a month: the studio you calibrated, kept on call, with every batch turning in 3 days. It includes a studio of your own: 10 models cast for your brand alone and 20 spaces built around them, at no extra charge. A one-off is made with our house models; a retainer builds you your own.
Taken for the year and paid up front it is £12,000 against £17,880 at the monthly rate, so £1,000 a month and £5,880 saved. The month it flexes with what you are putting out: some months that is the volume behind a drop, some months a campaign. and we will scope the cadence.
A studio of your own
A studio of your own starts from £2,500: ten models cast for your brand alone, twenty spaces built around them, and registers tuned to your house style, made once and kept for every set after.
No one else is photographed with your cast or on your sets. This is the way to commission one without taking a retainer; a retainer already includes it. about what it would take.
Working across a whole collection? Collections at scale are quoted.
- Full money-back guarantee within 30 days, no conditions
- Perpetual, commercial, transferable licence
- One free revision round per product
- Calibration week inside 7 days, batches in 3 days
The first month, at a glance.
You start a set
Checkout takes two minutes, no account. The studio reads the brief and the calibration week begins.
The calibration week
First frames within 2 days, each round of notes turned within a day, five products complete inside the week. Your replies set the pace.
Batches on a fast clock
Every batch after calibration turns in 3 days.
No risk, the whole way
Full money-back guarantee within 30 days, no conditions.
The questions every founder asks first.
The questions that matter most, answered plainly, with the refund first.
- What if I do not like it?
- Full money-back guarantee within 30 days, no conditions. The calibration week carries no risk: you have a full 30-day window to change your mind for any reason, and your money back, no conditions. Separately, and as normal service, one free revision round per product every cycle, so most fixes are a line of feedback away, not a reason to walk.
- Is this AI?
- Yes, and we disclose it openly so you can tell your customers. AI is the method that makes editorial quality affordable; the creative decisions stay human, our studio team directs, reviews and curates every frame. Our full AI disclosure is published at /ai-disclosure.
- Do I own the images?
- Yes. Every set is yours under a perpetual, commercial, transferable licence: unlimited commercial use, forever, transferable to your marketing partners. We retain sample rights only if you opt in.
- How fast is it?
- First frames are with you within 2 days of the brief. The calibration week finishes inside 7 days, and your replies set the pace: quick notes finish it early. Every batch after that delivers in 3 days.
- Who appears on my card statement?
- Recommence Ltd, the parent company of Ferendy. Same company, two brands: that is the name you will see at checkout and on your statement.
- How does pricing work?
- It is per product, £149 for a full editorial set. The calibration week comes first and only once: 5 products for £745, the week the studio tunes itself to your brand, and it is also the first week of a retainer rather than a purchase before one. On retainer it is 10 sets a month at £149, £1,490 a month, the calibrated studio kept running, and it includes 10 models and 20 spaces built for your brand. Taken for the year and paid up front, £12,000 against £17,880, so £1,000 a month. A custom brand setup is a separate one-off from £2,500, and collections at scale are by quote. For comparison, a studio shoot starts in the high hundreds per product and the licence often expires; a calibration week of 5 products is £745, less than most single shoot days.
- How do you handle revisions?
- One free revision round per product, every cycle. Tell us what to change in a line and we turn it in 3 days. Extra rounds are available on request, normal studio work, not a penalty.
- Can I pause the retainer?
- Up to two months without re-onboarding. Three or more, and we restart with a fresh brief consultation so the studio is properly re-calibrated to your range.
- What is an aesthetic register?
- A coherent visual world: lighting, palette, styling cues and set language. We work in six editorial registers (Romantic, Editorial, Bold, Low-Key, Clean, Golden-hour), and your own is built from 10 models, 20 spaces and registers tuned to your house style, kept for every set that follows. A retainer includes that build. A custom setup, from £2,500, is how to commission one without taking a retainer.
Start with 5 products. £745, finished inside the week, no risk.
Full money-back guarantee within 30 days, no conditions.
Starting a set takes two minutes, no account. Not ready yet? See your own product first, free.