On how Ferendy makes its editorial work.

Ferendy is an editorial studio that uses AI-augmented production methods to deliver high-quality editorial work at agency speed. We are a fashion agency that happens to be tech-efficient, not a tech company. Our team curates briefs, directs production, reviews every image, and stands behind every delivery.

We disclose this openly because we believe trust matters more than mystique. If you have questions about how a specific set was produced, write to studio@ferendy.com.

What this means in practice

• The production process is AI-augmented. Image generation and post-production use commercially-licensed models. The studio team curates every image before delivery.
• The creative direction is human. Aesthetic register, brief interpretation, image selection, and quality control are made by the studio. AI is the method, not the judge.
• Your assets are owned by you. You receive an unlimited commercial license, perpetual and transferable. We retain sample rights only when you opt in via the brief.
• Your reference material is yours. The product photography and mood references you upload are used to fulfil your campaign and are not used to train models without your explicit consent.

What this looks like in our contract

Every Ferendy engagement includes the clause:

"Service Provider acknowledges that production methods include AI-augmented generation. Service Provider retains full creative direction and quality assurance. All deliverables are subject to standard commercial-use license terms."

Why this matters

Independent brands operate on trust. When your customer asks about a campaign, you should be able to answer truthfully. Studios that conceal their methods leave that question uncomfortable to answer; we'd rather make it easy.

We are a member brand of Recommence Ltd, committed to the UK ASA's CAP Code on misleading advertising and the transparency principles in the EU AI Act for AI-generated commercial content.